StayFit — Member Retention CRM

Spots members about to lapse and triggers win-back offers automatically — churn dropped 18%.

Fitness 18% churn reduction · £240 more LTV per member

StayFit — Member Retention CRM — main screenshot

Why we built it

Members didn't cancel loudly — they just stopped coming, then cancelled weeks later. By then it was too late. StayFit watches attendance patterns, predicts risk, and intervenes early with the right offer for that member.

Project scope

Attendance-based churn prediction per member
Automated win-back offers (PT session, class credits, buddy pass)
Risk dashboard for the front-desk team
Personal-touch tasks for highest-risk members
Offer A/B testing with acceptance tracking
Saved-revenue reporting

Technology used

Next.jsTypeScriptClaude AI (prediction)MongoDBEmail/SMS offersAccess-control data feed

Result

18% churn reduction · £240 more LTV per member

Representative project — client details anonymised for confidentiality. Ask us for a live walkthrough.

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Inside the product

screenshot — Front desk mobile: today's at-risk members and offers sent.