Blog · Business
Missed calls feel free because the loss is invisible: no invoice says "customer who gave up". But the arithmetic is brutal. Take your average customer value, estimate the share of enquiries arriving when nobody answers, apply a conservative conversion rate — the annual figure usually shocks.
A worked example: a clinic worth £300 per new patient, 60 after-hours enquiries a month, even a modest booking rate — that's tens of thousands a year, leaking silently.
The fix isn't heroic staffing; it's coverage. An AI Chat Agent answers every hour, books appointments with confirmations, and captures contact details from everyone else. The midnight enquiry stops being a loss and becomes tomorrow's first appointment.
Do the calculation for your own numbers this week. If the result is uncomfortable, that discomfort is your business case.